Our Story

Piece of White is a London-based contemporary resort-wear brand founded by Zeynep Tansug in 2017. Rooted in a philosophy that celebrates the beauty of everyday moments, the brand was created with the belief that every moment in life is an occasion.

At the heart of Piece of White is a deep appreciation for craftsmanship and timeless design. Each garment is thoughtfully created using 100% linen, a fabric chosen not only for its natural beauty and breathability, but also for the way it evolves with the wearer over time. Every piece is handcrafted individually in a boutique atelier, where our artisans bring years of expertise to every detail. From delicate finishing touches to precise, refined tailoring, each design reflects a commitment to quality that goes beyond seasonal trends.

Piece of White is more than a clothing label; it is an invitation to slow down, appreciate the details, and embrace the idea that life itself is a collection of occasions worth dressing for. 🤍